How Audrey Hanna founded a jewelry store – Lakewood/East Dallas
East Dallas resident Audrey Hanna has a vision for everything. Although he graduated from the University of Kansas with a degree in journalism, it was his mastery of Photoshop that paid the bills.
She started her interior design brand, Auds and Ends, in college, focusing on living rooms. Now, he’s moving his business to a better, more refined interior. Recently, Hanna created a digital proposal for a new hotel concept from Norwegian DJ Kygo, which will be based in Miami. The hotel and his design were presented Forbes.
Hanna has created enough Auds and Ends to do it all the time. At just 24 years old, there is no ceiling for his mark, and no ceiling below which his work cannot be produced.
How did Auds and Ends begin?
There was a round pattern of human colleges with small and then large images on it. I did my school’s press releases, like when we won the national basketball championship. I bet the trophy and the national champion, and they are all the same. I put them all on my Etsy because so many people at my school wanted them. Obviously that trend ended, but from then on at least I had sales and reviews to be honest. Then I started doing more Search Engine Optimization (SEO) and really looking at what was popular.
You seem very busy with your art business. Was that natural or did you learn?
I really like to have a business idea. My original Etsy username was ‘audreypreneur.’ I really like the business part, I was a business minor.
Do you see Odds and Ends as an interior design brand?
Yes, I can say most of it. Or gifts. All my things are very colorful and fun. I like the 3D stuff too. Sometimes, the one thing I can’t do is sit down and draw a person or a face. I could do it on an iPad or Photoshop, but that’s not what people come to me to do.
The home decor space is probably hard to break into, especially as a freelancer, right?
I think luckily, with my niche, I followed my age group. I’ve done things for people that I would want in my dorm. I think that as I get older, dorm things will become less and less beautiful and sophisticated things will be in people’s homes. I try to keep up with the times.
You recently designed a hotel to stay in Miami. How did you get this opportunity?
A few months ago, this hotelier said he really liked my website and sent me some inquiries. I called him, and it sounded like a very small project. Then we started making it and he asked me to make a rendering of what the whole hotel would look like. That was new to me.
They had a blueprint, I had to change it to what it would look like. It was a lot. I did every little wall and did everything digital. It took forever, I worked a total of 72 hours on it. I didn’t know where it was going, I woke up the next morning and he sent me the link where it was. Forbes.
How did you know you could do that?
I don’t know! If I had known this was going to happen before, I probably would have said no, because I never thought I would be able to do it.
Do you ever have time to plan for yourself?
It is very difficult for me to create something for myself. I feel like my brain is so full of thoughts that I can’t choose one thing that I want to do.
You are almost like a one-woman company.
That’s the way I’ve always seen it. I really like to see other people’s vision come to life. I remember how happy I was when people sent me pictures of their order and said, ‘I really like it.’ I am very happy to think that it is in your house, when you look at it, and I succeeded
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